My name is Elze van den Akker and I founded Pou-Belle Design in 2010 .


I love to make long walks, through both nature and cities, finding and learning about new plants or discover best coffee in small alleys. It is instant happiness. I would like the next generation to have this happiness too. So if I see a piece of litter along the way, I take it. But instead of throwing it in the waste bin I transform it into a beautiful gift.


Yes, we need to ban plastic and I do everything I can to make that happen. However, I am not a magician that can make existing plastic disappear. So I decided to upscale the litter there already is. To make fantastic irresistible objects mine ánd your grandgrand children can really enjoy and give instant happiness and inspiration for another long time.


The plastic I use is collected by a big network of people like you and me. They either use the plastic themselves or save it from the street, waste bin and beaches.  The collectors of Pou-Belle Design believe in re-use and love beautiful things made with love for the environment and humanity. Without the collectors I could not do this!


Only a few months after the foundation, Pou-Belle Design won the Ernst & Young sustainable entrepreneur challenge.

In 2014 my design BottleCapButton won the Duurzamedesignbattle of Voor De Wereld Van Morgen.


I studied visual theater in Amsterdam and gratuaded in 1995. Beside being Product Designer I still work as Theatre Designer, make Illustrations and Sand-drawings. An overview of all my work can be found at my (Dutch only) website: